HICKSVILLE, N.Y. — Sept. 16, 2026 — Gold Coin Laundry Equipment, a leading distributor of commercial laundry equipment and related products and services, today announced a new executive leadership structure designed to support the company’s continued growth, strengthen its management team and expand new business development efforts.

As part of the restructuring, Douglas Pratt, currently president of Gold Coin, will assume the title of president and chief executive officer. Pratt will continue to lead the company while placing increased emphasis on long-term strategy, key customer and manufacturer relationships, and future growth opportunities.

Gold Coin will also promote Michelle Pratt to chief operating officer and general manager.  In the newly expanded role, Pratt will work closely with Douglas Pratt and assume increasing responsibility for the company’s day-to-day operations and coordination among its various departments.

“This new structure reflects both how much Gold Coin has grown and where we want to take the company in the future,” Douglas Pratt said. “We have an experienced group of people who understand our customers, our industry and our business. These promotions recognize their contributions while giving them greater responsibility for helping lead the company going forward.”

Gold Coin also announced the following senior management promotions:

David Hoffman — Vice President, Equipment Sales
Hoffman will have overall responsibility for Gold Coin’s equipment sales organization, including sales planning, customer relationships, sales performance and the continued development and expansion of the company’s sales team.

Brandon Hoffman — Vice President, New Business Development
Hoffman will take on an expanded role focused on identifying and developing new business opportunities, with particular emphasis on multi-store laundry operators, major prospective customers, competitive accounts and other opportunities to expand Gold Coin’s customer base. Hoffman will also continue to serve existing customers as part of the company’s equipment sales team.

Chris Mackay — Vice President, Advertising
Mackay will oversee Gold Coin’s advertising and promotional activities, with increased responsibility for marketing strategy, lead generation and initiatives supporting the company’s sales and business development efforts.

Joyce Butera — Vice President, Finance and Administration
Butera will oversee the company’s financial and administrative functions, including accounting, financial reporting and related business administration.

Edgar Gonzalez — Vice President, Technology and Facilities
Gonzalez will oversee Gold Coin’s technology infrastructure, business systems and facilities, with an increased focus on using technology to improve efficiency and support the company’s future growth.

According to Douglas Pratt, the changes are intended to create a broader management structure while allowing Gold Coin to maintain the personal relationships and customer service that have long been central to the company.

“As we grow, I want to make sure we retain the responsiveness and industry knowledge our customers expect from us,” Pratt said. “At the same time, we need a management structure that allows us to pursue new opportunities and continue building the company for the future. I have a great deal of confidence in this team and look forward to working with them in their expanded roles.”

The leadership changes will take effect Sept. 16, 2026, with responsibilities transitioning gradually to ensure continuity for employees, customers, manufacturers and other business partners.

About Gold Coin Laundry Equipment
Gold Coin Laundry Equipment is a commercial laundry equipment distributor serving laundromats and other commercial and institutional laundry customers throughout New York, New Jersey and Connecticut. Gold Coin is one of the leading distributors of Dexter Laundry commercial laundry equipment and provides equipment, service and industry expertise throughout the region. The company also supplies commercial laundry parts to customers worldwide.